Stop guessing your marketing. Start seeing what actually works.
SaaS marketing gets confusing fast when you’re building, launching, and trying to grow at the same time. Most indie founders say distribution is the real problem not building, since creating a product feels instinctive with AI, getting people to notice it does not. BorisBuilds shares real paid ads marketing, online business, and growth lessons from running six AI products at once, built from actual campaigns and actual numbers, not recycled theory
Why SaaS founders struggle to grow
Spending on ads with no clarity
one founder admitted wasting $10K on ads with no conversion tracking and no idea which keywords were working, driving traffic completely blind
Content with no system
founders often spread their limited time across social media instead of the channel their product actually needs, like SEO, then mistake slow
Traffic without qualified leads
broad targeting and generic landing pages routinely pull in clicks that bounce in seconds because the page wasn’t built to convert
Weak positioning
learly explaining who a product is for and why it wins is one of the most common blockers indie hackers report, right alongside distribution itself
What this site covers
SaaS Marketing
Positioning, content that ranks, and turning traffic into signups.
Paid Ads
Meta ad breakdowns, campaign tests, landing page fixes, and real ad-spend lessons.
Online Business
Audience building, launches, and practical systems for growing digital products.
Marketing lessons from building real products
BorisBuilds is where I share battle-tested SaaS marketing experiments, wins, and failures so indie founders can grow with lean budgets, sharper positioning, and paid ads that actually pay for themselves.
Weekly SaaS marketing playbooks for indie founders
Services
I work 1:1 with indie SaaS founders to sharpen positioning, fix leaky acquisition funnels, and tune paid ads so you stop guessing, start testing, and turn a small monthly budget into predictable customer growth.
Reviews
Carl Labbe
“Boris helped us reposition our tiny SaaS, cut wasted ad spend, and finally acquire customers profitably on less than $1,000 per month.”
Christie Lacombe
“In two strategy calls, Boris clarified our messaging and gave us a simple ad testing roadmap that doubled trials without increasing budget.”
Contact me
Boriskwayep35@yahoo.com
Hours
Reply within 24 hours